Happy Thursday,
This week I thought I'd talk about the popular visual-bookmarking social media application and website, Pinterest. Creating boards for slow-cooker recipes, a virtual wish list for your wardrobe, or the do-it-yourself projects you'll never make are certainly the most commonly "pinned" items, but for a creative professional, Pinterest is an excellent tool from which to gather inspiration. I've also used this app as a tool to talk through photo shoot ideas with wedding clients.
There is something to be careful about with Pinterest, though, and I jokingly address this as "Pinterest Brain." This mindset can happen with clients and yourself. When gathering inspiration for a project, it is important to remember that inspirations are meant to lead to unique ideas for individual creations. With photography, what I took from inspirational images that clients sent to me was posing and prop ideas. Being that they are different people than in the example photograph, and everything about their day is different, an image will often be different than the one in the mind of the client. Perhaps you think you found a solution for a project, but you aren't happy with it because you just keep remembering the inspiration you gathered and wish your project were like that. It will never be exactly like the inspiration, so thank the work and move on to your own idea. You can't force your own work to be the same as someone else's. It's alright to have images in your head of others' work and be inspired by it, but you have to remember that you can mimic the result but not the creativity.
Keep your ideas original, surround yourself with inspiration everywhere, and always remember to educate your clients about gathering inspiration.
xx emily
PS if you want to follow me on Pinterest, please do!
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